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9 Hair Treatments for Damaged Hair to Restore Strength and Shine

All you need is five minutes for shinier, healthier hair.

The Stuff You’ve Heard About the 'Gel Nail Polish Ban' Is Wrong

The EU's latest ruling is more complicated than many headlines have made it out to be.

Why New Makeup Will Never Hit Like It Did in the ‘90s and 2000s

(It’s not because the products were actually better back then.)

The Exact Eyeliner Jenna Ortega Is Wearing at the "Wednesday" Season 2 Gala

Plus, the details on Morticia's new signature lip combo and whether Agnes's eyes are really that big.

Martha Stewart With '90s Pamela Anderson Hair? Shockingly On-Brand—See the Photos

A total bombshell moment.

9 Best Split-End Serums to Make Frayed Hair Less Noticeable

The only permanent fix is a trim, but these temporary solutions can instantly smooth frayed strands.

Allure Best of Beauty Live Is Back — Here's What You Need to Know

Join Allure editors and the industry's top experts for a day of beauty education, giveaways, and more.

Fall’s Biggest Hair Trends Are Subtle But Impactful

It’s all in the details this season: feathered ends, lash-skimming fringe, and color that shifts depending on how you style your hair.

I Need a Magnifying Glass to See Kaia Gerber's Micro French Manicure—See the Photos

It's so delicate, you have to squint to see it.

Halsey Is Already Done With Blue Hair — See Photos

They decided to make their Venice International Film Festival debut with a new hair color.

Hailey Bieber's Ballerina Knot Updo Works For Every Occasion—See the Video

A wedding, a workout class, shopping at Sephora…

Rodial Blush Drops Give Regular Blush a Run for Its Money—Review

If you combined watercolors and blush, you’d get this painterly, luminous tint.

Benefit Cosmetics 24-HR Brow Setter Clear Brow Gel Is a Makeup Artist Favorite

It keeps brows in place all day.

The September 2025 Allure Beauty Box Is Packed Full of Radiant Fall Beauty Products—See All the Products Inside

Rodial’s luminous blush drops, Benefit’s foolproof brow gel, First Aid Beauty’s decadent moisturizer—and more of our editors’ fall faves!—are a polished, glowing fall beauty routine, a $200 value for $10!

10 Best Curly Hair Oils to Repair, Strengthen, and Protect Your Coils

Major hydration ahead.

Ulta’s 21 Days of Beauty Sale Is Here to Tempt Us, and We’re Happy to Oblige

These 50%-off deals are too good to pass up.

fatty15 Influencer Starter Kit 90-day Supply (without a subscription) mchealthy225

Fruit explosion! Mango smoothie blows up in influencer's face

Influencer Emma Pinto from Mexico wanted to film a social media video about her freshly prepared mango smoothie in early August. But the fermented drink exploded in the cook's face.

Susu Girl at Four Seasons Hotel Macao

By Korean Influencer jaesukkim who owns 474,000 fans on ig

11 Unique Halloween Costumes for 2025

Whether you’re competing for a costume party award or just trying to throw something together, we’ve got you covered.